The Serial 1 tribute ebike and the "serial one" motorcycle from 1903.
Serial 1, the in-house electric bicycle company originally started by motorcycle maker Harley-Davidson in 2020, has been purchased by Florida-based mobility specialist LEV Manufacturing. Harley-Davidson split off the company as its own entity, Serial 1 Cycle Company, in 2021. Terms of the deal have not been disclosed. Venture capital firm Lane VC, which specializes in mobility tech companies, is also involved. Electric Bicycle
Serial 1 began as a market-broadening effort by the heavyweight American motorcycling icon, and coincided with another branding push in the form of the LiveWire motorcycles, a line of all-electric full-size motorcycles that was also eventually spun off by Harley and is now the publicly traded company LiveWire.
Serial 1 ebikes, such as the RUSH/CTY model, are high-end ebike offerings with styling cues from Harley-Davidson’s motorcycle history; indeed the name “Serial 1” refers to the first motorcycle Harley-Davidson produced - essentially a bicycle with a small motor attached - in 1903.
LEV Manufacturing, also known as Life Electric Vehicles and Life EV, will center Serial 1 production in Florida, according to the company. "Serial 1's partnering with LEV Manufacturing ensures its commitment to quality and Serial 1's premium e-bike offerings will be upheld by a dedicated in-house production team in the USA,” the company said in a statement.
Electric Bike Scooter Adult LEV said it hopes to cut the prices of the Serial 1 ebikes going forward while keeping construction of the bikes in the U.S. The company currently offers several ebike models under the Live EV brand around the $2,000 price point.