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Fresh from the gnarly folks at Mountain Dew comes "the first soda that is also a tool." Allen Bolt Nut
A nifty new Dew bottle designed by Sancho BBDO Colombia is fitted with a hex nut wrench in the cap, so you can fix your board after you've face-planted trying to land a sick trick that ended up all sketchy.
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Alfred Maskeroni is director of video for Adweek.
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