Sports Direct shoppers have spotted a hilarious spelling blunder on one of the brand's 'Back to School' items.
Customers have pointed out the comical spelling mistake on the sports retailer's stationery kits - which were reportedly being sold as "stationary kits". Cute Box
One person, who was shopping at the Sports Direct branch in St Martins Quarter, Worcester noted the error on Monday, October 9.
Since then, social media have mocked the retail giant's bosses, suggesting that they should go back to school themselves as a result of the misstep.
Customers have pointed out the comical spelling mistake on the sports retailer's stationery kits - which were reportedly being sold as stationary kits. ( SWNS) (Image: SWNS)
It comes as various social media posts suggest the same spelling mistake is being made at multiple Sports Direct branches across the country.
Sharing pictures of the stationery sets on the social media platform X, formerly known as Twitter, one user said: "I think the sales department of Sports Direct needs to go back to school.
"A stationary pack of stationery items."
One person wrote: "Well, those won't be going anywhere in a hurry."
Another person wrote: "I suppose they aren't really well known for their office range. Maybe they should just stick to giant mugs and cheap trackies."
While a fourth chimed in: "They couldn’t decide if it should be “Stationary” or “Stationery”, so Sports Direct are using both! #spelling #BackToSchool."
Another put: "Stationery with an E..not a great role model for school childrens kit"
While a sixth user said: "Maybe they called it stationary because it's going to remain on the shelves? Who's actually buying sports direct stationery?"
The same stationery kit - but with the correct spelling - was reportedly being sold on the shelves underneath earlier this year.
One person wrote on Reddit: "Oddly enough they are the same kit, just packaged differently. Spelling is the only item that differs."
Another added: "Maybe they realised the error too late and thought nobody will notice, lets just crack on and flog them."
Newsquest has approached Sports Direct for comment.
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